Analysing, simplifying, planning. From the business side, with a strategic and  cross-cutting view that allows a more complete analysis  of projects. How does the context affect it? What is its role in the overall business structure? Which frictions should we avoid and which opportunities can we seize? And looking after every brand element to achieve a coherent, cohesive result as a whole. I also do the strategies, content, communication,  digital channels, growth... I do a lot of things. Except comb my hair. That I don't do.

Imagining, creating, testing. From being able to think through and manage entire projects, thanks to a hybrid profile as designer and full-stack developer. A combination that helps reduce friction between creativity and technology.  With visual judgement and brand coherence on every screen and in every detail. Even the ones nobody will ever see,  but that keep me up at night. And with various other duties such as maintenance, tech consulting, or answering the digital questions of clients and their children.  I'm "your trusted technical consultant".